Give'r

Built for Adventure. Designed for Conversion.

Role

Creative Director / Lead Designer

Industry

E-Commerce

Duration

5 Months

a cellphone leaning against a wall

a cellphone leaning against a wall

a cellphone leaning against a wall

Overview

Give’r is an outdoor apparel brand best known for their durable, customizable work and recreation gloves—gear made for people who live boldly in the outdoors. While their products were strong, their Shopify site had become outdated, cluttered with plugins, and unable to deliver the seamless experience modern customers expect.

My Role

UX/UI Audit of the old site
Competitor and industry benchmarking
Creative direction for new photography
Stakeholder workshops with the leadership team
User experience testing via UserTesting.com
Oversaw development and implementation of custom features

The Challenge

Give’r needed more than just a facelift—they needed a streamlined, mobile-first ecommerce platform that could showcase their products and unique customization options while performing better across conversions, speed, and ease of management for their internal team.

Overview

Give’r is an outdoor apparel brand best known for their durable, customizable work and recreation gloves—gear made for people who live boldly in the outdoors. While their products were strong, their Shopify site had become outdated, cluttered with plugins, and unable to deliver the seamless experience modern customers expect.

My Role

UX/UI Audit of the old site
Competitor and industry benchmarking
Creative direction for new photography
Stakeholder workshops with the leadership team
User experience testing via UserTesting.com
Oversaw development and implementation of custom features

The Challenge

Give’r needed more than just a facelift—they needed a streamlined, mobile-first ecommerce platform that could showcase their products and unique customization options while performing better across conversions, speed, and ease of management for their internal team.

a cellphone leaning against a wall

a cellphone leaning against a wall

a cellphone leaning against a wall

a cell phone on a rock

a cell phone on a rock

a cell phone on a rock

Stage 4. The Solution

UX/UI Refresh: Redesigned the site with a clean, modular design system that made it faster, easier to update, and visually aligned with industry leaders like Patagonia and REI.
Custom Glove Preview Tool: Built a custom modal feature allowing customers to preview personalized gloves with initials or symbols. Sourced a handwriting-style font to replicate the authentic look of in-house customization.
Photography Direction: Guided new product and lifestyle photography to better reflect the brand’s rugged, adventurous identity.
Testing & Validation: Conducted user testing to refine flows and ensure intuitive shopping experiences.

Stage 5. The Results

+29% Purchase Conversion Increase (Q3 2023 vs. Q3 2022)
+4.13% Increase in Organic Traffic (Q3 2023 vs. Q3 2022)
+17.31% Increase in ROAS (Q3 2023 vs. Q3 2022)
Mobile-first design that performed significantly better across devices
A scalable, modular system that empowered Give’r’s team to easily manage and evolve the site

a cell phone on a ledge

a cell phone on a ledge

a cell phone on a ledge

a cell phone on a table

a cell phone on a table

a cell phone on a table

a cell phone on a bench

a cell phone on a bench

a cell phone on a bench

Other Projects

Kam Buckner for Mayor

Designing for Change in Chicago Politics

River Light Soccer

A Crest That Illuminates Aurora’s Spirit

First Source Electronics

Charging a Brand for the Future of Automation

a cell phone on a bench

a cell phone on a bench

a cell phone on a bench

Walner Law

A Historic Chicago Firm, Reimagined for Today.

a cell phone on a table

a cell phone on a table

a cell phone on a table

DATA (Developing a Trade After)

Building a Path to a Lifetime of Purpose.

Copyright 2025 by Aubin Dyer

Copyright 2025 by Aubin Dyer

Copyright 2025 by Aubin Dyer