Walner Law

A Historic Chicago Firm, Reimagined for Today.

Role

Creative Director

Industry

Legal

Duration

3 months

Stage 1. Brand Audit

We began with a full audit of Walner Law’s brand presence, both online and offline. Their identity felt outdated and inconsistent, especially compared to other firms in Chicago’s highly competitive personal injury market. Their billboards and TV spots hadn’t been refreshed in years, and their digital presence lacked impact and cohesion. From this audit, it was clear that a full brand refresh—spanning identity, digital, and media—was needed to re-establish credibility and connect with modern audiences.

Stage 2. Design Strategy

As Creative Director and lead designer, I developed a strategy that put clarity, trust, and approachability at the center of the new identity. The plan covered three key areas:

Brand Identity: Create a fresh logo, updated colors, and modern typography to signal authority while remaining accessible.
Digital Experience: Redesign the website to be intuitive, responsive, and conversion-focused.
Advertising & Media: Reimagine their campaigns with a more polished, human-centered tone across billboards, OTT commercials, and social.

This roadmap ensured the brand refresh would work consistently across every channel.

Stage 3. Creative Development

Logo & Visual Identity: Delivered a new brand system with a bold yet modern wordmark, strong color palette, and clean typography to reflect both heritage and progress.
Website: Designed a streamlined site optimized for usability, fast access to information, and lead generation.
Video & Campaigns: Directed and produced a suite of video assets—including OTT commercials and short-form social spots—that highlighted the firm’s client-first philosophy.

Stage 1. Brand Audit

Stage 2. Design Strategy

As Creative Director and lead designer, I developed a strategy that put clarity, trust, and approachability at the center of the new identity. The plan covered three key areas:

Brand Identity: Create a fresh logo, updated colors, and modern typography to signal authority while remaining accessible.
Digital Experience: Redesign the website to be intuitive, responsive, and conversion-focused.
Advertising & Media: Reimagine their campaigns with a more polished, human-centered tone across billboards, OTT commercials, and social.

This roadmap ensured the brand refresh would work consistently across every channel.

Stage 3. Creative Development

Logo & Visual Identity: Delivered a new brand system with a bold yet modern wordmark, strong color palette, and clean typography to reflect both heritage and progress.
Website: Designed a streamlined site optimized for usability, fast access to information, and lead generation.
Video & Campaigns: Directed and produced a suite of video assets—including OTT commercials and short-form social spots—that highlighted the firm’s client-first philosophy.

Stage 4. Launch & Ongoing Activation

We rolled out the brand refresh across multiple touchpoints: updated billboards around Chicago, revamped digital advertising, and new social campaigns. The work has been ongoing, with seasonal campaigns and targeted creative keeping Walner Law top of mind in a crowded market.

Stage 5. Results & Impact

The refreshed brand repositioned Walner Law as a modern, credible, and approachable firm. Their campaigns now feel consistent across digital and traditional media, and the new identity allows them to confidently compete with larger, better-funded firms in the city.